People act recklessly with their current products when they are thinking of upgrading The research provides critical insights into consumer behavior and product-use cycles Marketers can use these insights to create product-launch strategy

People act recklessly with their current products when they are thinking of upgrading The research provides critical insights into consumer behavior and product-use cycles Marketers can use these insights to create product-launch strategy

Professors Daniel Ames and Malia Mason

Professors Daniel Ames and Malia Mason

Professor Mark Cohen

Professor Mark Cohen

Every week, accomplished alumni and other leaders visit Edward P. Evans Hall at the invitation of student clubs, sharing career advice and insights into their industries. Here are a few of the speakers who visited the school during the week of November 28.

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