By UC Berkeley - Haas February 12, 2015 Leave a Comment

Jon Sebastiani and his team came into the 2011 Berkeley Lean LaunchPad class with several key observations, Haas Lecturer Steve Blank writes in Forbes:

  • Snack foods were a large  ~$35 billion, but the moribund food category was starving for innovation and modernization
  • Meat snacks were a $2.5 billion subcategory of snacks. So there was plenty of data that proved that Americans loved to snack and loved meat snacks.
  • There was an opportunity for a new company “Jerky 2.0.” in the snack food market
  • Jon believed his competition was the conventional “Meat Guys” (the existing beef jerky companies).

Read more of Blank’s article here.

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