Last week, Pride at Darden — a student-run LGBTQ awareness and education club — promoted the annual Love is Love campaign, consisting of a week of events designed to celebrate love in all of its many forms. As described by Pride at Darden:
The Love is Love campaign is a celebration of love that is meant to create greater social awareness at the University of Virginia and beyond. The power of its message is found in its simplicity. It is a message that can span all communities. Regardless of gender, sexual orientation, race, ethnicity, and community-affiliation, true, committed relationships between adults are founded in love. All relationships are equal. All love is equal. Love is Love. It’s not about what it looks like; it’s about how it feels.
The Love is Love campaign [was] scheduled for the week leading up to Valentine’s Day, a holiday that often overlooks members of the LGBTQ community through heterosexist traditions, advertising, and greeting cards. It is also designed to help correct the common misconception that same-sex partnerships and relationships are simply based on sex and sexual attraction with no real feeling or emotion involved. It is meant to represent progress from the past and remind us of how far we still have to go.
It’s a simple message, but one that bears great meaning. Love comes in all shapes, sizes, colors, and varieties. Just because it looks differently, doesn’t mean it feels differently or should be treated differently. In the end, LOVE IS LOVE.
Brandon Chinn, the president of Pride at Darden, was very pleased with this year’s turnout: “The response has been great! We have hit max capacity for all our events, and we had a record number of people in the Darden community come out for the photo.” (pictured above)
Darden seeks to be a welcoming community to all of our students, and movements like the Love is Love campaign are a testament to how well the students have adopted that mission as their own.
To learn more about the different clubs and organizations at Darden, check out the club directory on our website.