Hard to believe August is here. I hope you’ve had a great few months. We’ve been on the road meeting many of you in cities all over the world, and we love it. For those of you applying in Round 1, good luck as you pull things together ahead of the September 6 deadline.

Can I offer you two words of advice? Be genuine. 

I know you’ve heard this before. Let me explain what I mean: I felt a need when I was in your shoes to write, edit, rewrite, edit, rewrite, edit…you get the picture. In doing so, there was a temptation to “gloss over” what I thought would be the weaker parts of my application and to portray everything in the most positive light.

Yes, we want you to put your best foot forward, but be careful not to be so “polished” that we can’t get to know the real you. 

It’s OK to mention setbacks or regrets as well as lessons learned and personal triumphs. And it’s OK to be conversational as you write! Just be genuine so we can get to know the real you. Since we are crafting a Class, that’s your best strategy for moving on to the interview stage.

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